The year starts after Carnival

Two thousands and six. This year is a very busy year to all Brazilians citizens. Further on the Carnival, and the Election of the president, legislators, and state governors, we also will have a hard world cup of soccer. The mass media go to nearly accompany all these themes. It will not be different from which will happen with alternative media.

The web site www.folha.com.br is a good example of like some traditional companies of communication, that are not blind for which it is emerging in the present society of networks. They are valorizing the consumption of blogs on the part of the "navigators". They displays the texts of Josias de Souza's blog about the background of politic day-by-day. Another blogger in the same media is Soninha, councilwoman of the mmm os Sao Paulo. She is journalist, I guess, and she was MTV's VJ and sport commentator. Now, her blog about soccer -at least majoritary in this 2006; we will have a world cup- it's been disclosed by the folhaonline. I think in this year will be very explosive mix politic with soccer... Hopefully. It's true that they are investing in this strategy.

Now is very early to judge the mainstream media's invested in alternative and innovator way to be closely to the reader. But perhaps will be as retail reality: It's necessary innovate to survive. who will be successful in this race?